Talking of supermarket signs, I'm in Wales at the moment, and very much enjoying the language.
That's a twelve letter word with a single vowel. You've got to admire a language that can do that. Even if you count the ys it's a 9-3 walkover for the consonants. 'Beer' is cwrw - a 4-nil whitewash! I gather, from the extremely tiny bit of research I just did, that actually w is a vowel in Welsh (damn), and so cwrw is pronounced something like 'cu-roo'; but as I first tried to pronounce it to myself, in my ignorant English way, it came out very much like the noise our dog used to make when puzzled.
That extremely tiny bit of research also told me that Welsh does not have the letters J, K, Q, V, X or Z. What extremely low-scoring Scrabble games they must have. Though apparently they do sometimes borrow these letters for words that originate from other languages, with the excellent result that the Welsh for zoo is 'zw'.