Oh dear, Sainsbury's. Are you having trouble with your Easter crackers? Were your Easter crackers not as big a seller as you hoped? Do you find yourself with a lot of Easter crackers left over? I wonder what went wrong. After all, your Easter crackers are very nice, with all the pretty springtime colours and chick and bunny labels one expects to find on Easter crackers. I really don't understand why your customers have apparently gone elsewhere to buy their traditional Easter crackers. Oh, no, wait a minute, I think I've got it... there's no such thing as Easter Crackers! There's your problem, Mr. Sainsbury, right there - Easter crackers are not a thing. And you can't turn them into a thing just by making them and assuming everyone will go 'Oh, we have to have Easter crackers now, do we? Ok then, here's a fiver'.
(And good luck with selling off the Easter crackers no-one wanted at Easter now that it's not even Easter. I'm not sure 70% off is enough. I think you'd have to pay me.)