This is an extraordinary one. The first time I saw this billboard, I literally spluttered. Yes, spluttered, like a man who has recently employed Frank Spencer to carry out a simple manual task, and has just returned to see what sort of a fist he's made of it. Sorry about the poor quality photo, but not as sorry as I am about the poor quality advert:
All together now: Yes it is! It is absolutely Christmas if it is not Young's. In fact I would go so far as to say it's not Christmas if it is Young's. Because Young's make Scampi Kievs!
Meals that are less Christmassy than Scampi Kievs:
- Chopped liver and matzoh balls
- Fricassee of Rudolph.
- That's it.
Honestly, it's bad enough watching Magners try to convince us that cider is a drink particularly associated with every single season of the year, but this is worse. What interests and appalls me about it most is: who do Young's think they're going to convince with this hoarding? Who is so titanically gullible, and also so chronically insecure about getting Christmas right that they'll see this and think 'Oh no! I had no idea! I've got the turkey, the sprouts, the pudding, the brandy butter, and the mince pies, but I haven't got any Young's Scampi Kievs to put in the children's stockings! Christmas is ruined!' Presumably someone with absolutely no conception of what Christmas is, but who is very eager to appear as if they do. Is 'Third Rock From The Sun' still going? Those guys. That's who Young's are targetting this Christmas. I hope the strategy worked out for them.