KFC: Putting the 'bleak' into midwinter.

Is this the most depressing Christmas advert in the history of the world?

I can't decide whether it's worse if you imagine someone has written that label to themselves in a moment of bitter rage, hence the savagely sarcastic repetition of 'happy'; or as a genuine attempt to give themselves a bit of a lift by pretending the bag of takeaway fried chicken for one they're having for  Christmas dinner is a present. 

Either way, the really heart-breaking touch is the kiss at the end.